At the core of Sam Moon Group is the exciting retail store Sam Moon Trading Co. ("SM Trading"). SM Trading was founded in 1984, by David and In Sun Moon, as a regional wholesaler of general merchandise. Over the years, it quickly transformed into Dallas' destination for wholesale women's accessories and handbags.

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Real Estate

Sam Moon Group is now expanding their development projects from shopping centers to hotel. The first hotel project is expected to break ground in July 2015.


Golf Courses

In a departure from retail, SMG acquired Coyote Ridge Golf Club ("Coyote Ridge") in 2005. This acquisition was based on the Moon family's passion for golf.