INDUSTRY

Retail

 
 
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At the core of SMG is the exciting retail store Sam Moon Trading Co.

SM Trading was founded in 1984, by David and In Sun Moon, as a regional wholesaler of general merchandise. Over the years, it quickly transformed into Dallas' destination for wholesale women's accessories and handbags. The company boomed when SM Trading opened its doors to the public in 1994 while maintaining their wholesale pricing, which gave the company its competitive edge.

 

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MOVING ON UP

Growth & Expansion

 

By expanding the company's business-to-business wholesale pricing policy to include retail customers, SM Trading started its ascension to become the premier women's accessory and handbag superstore. 

 
 

Now that the retail concept had been proven scalable, SMG continued brand development by opening multiple stores in key locations at a faster pace.

The overwhelming demand for merchandise at the company's competitive price point led to a second SM Trading store launched in 2003 in Frisco, TX. This was an immediate success, drawing the same volume of customers and demand as the flagship store. The following year the company launched their e-commerce site sammoon.com. The continual success allowed SMG to expand the number of stores.

In 2006, SMG saw a growth opportunity and decided it was time to move outside of the Dallas/Fort Worth Metroplex by opening their third SM Trading in The Woodlands, TX. SM Trading's unique and immense assortment of women's accessories and handbags proved to be just as desirable to shoppers of North Houston. The Woodlands store immediately shared the same success story as Dallas and Frisco.

 

History

Store Timeline


 
 
 

STORE NO. 1

Dallas

1994

 

STORE NO. 2

Frisco

2003

 

STORE NO. 3

The Woodlands

2006

 

STORE NO. 4

Ft. Worth

2009

 

STORE NO. 5

Austin

2010

 

STORE NO. 6

Houston 

2011

 

STORE NO. 7

Arlington 

2012

 

STORE NO. 8

San Antonio 

2013

 

All stores received the expected reception of fervent shoppers that had been going for decades to the original Dallas store. All eight locations have proven to be highly profitable and extremely popular with the target audience.